Temidayo Adedokun, while expecting her first child, was eagerly awaiting the opportunity to buy baby clothes with traditional African designs.
Born in Nigeria, it was important to her that her children were able to express their culture in their daily lives. This is why his disappointment was particularly deep when his searches for similar clothing proved fruitless.
“I was surprised that I couldn’t find affordable authentic African products,” Temidayo shared. “I firmly believed that it was important and that many parents would want to dress their children that way. »
Temidayo was surprised not to find authentic African products affordable, which led her to believe it was an important opportunity for many parents to enrich their children’s cultural experience.
Faced with the choice between overpriced items or “safari” themed products, Temidayo decided to take matters into her own hands. She started by creating African onesies for her son. To test the interest of those around her, she published her creations on a website.
Receiving positive reviews, Temidayo gained confidence and decided to start his own business. While she continued to work as an attorney at a law firm in Oakland, California, the pandemic forced her to take a forced leave of absence.
“Ade + Ayo” is a brand created by Temidayo in March 2020, inspired by his own name. The name symbolizes “crown” and “joy”, reflecting the pride and happiness that children bring into their parents’ lives.
“Ade + Ayo” not only offers the opportunity to represent the diversity of cultures, but also serves as an ideal starting point for communicating with those who do not have African roots.
For Temidayo, there are many reasons to be joyful as her business, which has been growing for almost two years, continues to thrive. But one of the most inspiring aspects of her new career is that it has brought her back to her roots – her son.