To preserve the inclusive nature of its Barbie product line, the company MATTEL unveils a doll featuring the characteristics of Down syndrome.
This is a novelty for the toy industry.
An exceptional partnership between the industry leader, Mattel, and the American organization National Down Syndrome Society has given birth to an innovative doll.
The doll is depicted with a broader torso, smaller ears, a flat nose, and almond-shaped eyes, physical features commonly found in individuals with Down syndrome.
These dolls are often portrayed wearing high-heeled shoes.
However, this time the American manufacturer has incorporated pink leg braces designed to support the ankles and feet of children with Down syndrome.
This creation, now available for purchase, is part of a new range of products aimed at promoting the integration of individuals concerned.
Since 2016, the brand has introduced rounded dolls, small-sized dolls, and even dolls with hearing aids.
“It’s a way to offer all children the opportunity to identify with the Barbie character while encouraging them to play with dolls that stand out,” said Luisa McKnight, a representative of the brand.